Save your cookie preferences

We use cookies to remember your site preferences, record your referrer, improve the performance of our site and to make any adverts we show on 3rd party sites more relevant. For more information, see our cookie policy.

Please select an option below and 'Save' your preferences.

Save

You can update your cookie preferences at any time from the 'Cookies' link in the footer.

We use cookies (including third-party cookies) to remember your site preferences, to help us understand how visitors use our sites and to make any adverts we show on 3rd party sites more relevant. To learn more, please see our privacy policy and our cookie policy.

To agree to our use of cookies, click 'Accept' or choose 'Options' to set your preferences by cookie type.

Options Accept

  • About us
  • About whisky
  • Whisky News
  • Audit
  • Help
  • Contact
  • Login
  • Login
  • Open account
  • BUY / SELL
  • Quick-buy packages
  • Live order board
  • Pre-order new stock
  • Bulk Trade Bids
  • Exclusive bottling
  • Charts
  • About us
  • About whisky
  • Whisky News
  • Audit
  • Help
  • Contact
  • BUY / SELL
    • Quick-buy packages
    • Live order board
    • Pre-order new stock
    • Bulk Trade Bids
    • Exclusive bottling
  • CHARTS
  • OPEN ACCOUNT

FAQs: Removal of the Lower Threshold

Why is WhiskyInvestDirect removing the lower threshold?

While the upper threshold helps protect the market and its users, WhiskyInvestDirect feels that the lower threshold restricts users from trading at the prices they choose without significantly improving the stability of the market

How do we calculate the market valuation?

A whisky’s initial price is determined by the price WhiskyInvestDirect buys it from our suppliers – we always sell to our clients within 2% of the price we have bought it for. We apply a percentage increase over time according to a whisky’s age and type, and adjustments to price can be made based on the amount of trading on that line, the performance of the WhiskyInvestDirect market, and data we receive from the wider Scotch whisky industry

What is the market valuation used for?

We use the market valuation to calculate the bids and offers that WhiskyInvestDirect places on the Live Order Board. We also use it to calculate the account valuation on your balance page, although this should not be taken to represent a guaranteed return on sale of your whisky

Are all restrictions on trading being removed?

No, the upper threshold of 10% over the market valuation will remain in place. Overvalued stock is a greater threat to the stability of the market than undervalued stock, and WhiskyInvestDirect still feels that an upper threshold has an important part to play in preventing the formation of a bubble in the market

Will this change affect prices on the platform?

WhiskyInvestDirect does not expect prices to move significantly as a result of this change. The removal of the lower threshold is aimed at helping clients who wish to sell their whisky quickly, and are happy to sell at a price below its intrinsic value. It will not change the value of the whisky itself, however buyers may now be able to find some offers at excellent value via the Live Order Board.

If I offer my whisky at below the previous threshold of 10%, am I guaranteed to find a buyer?

Offering your whisky at a lower price will be more attractive to potential buyers, but it does not guarantee a sale immediately. Selling is also dependent on there being a willing buyer for your whisky.

  • About us
  • Cookies
  • Terms & conditions
  • Privacy notice

©WhiskyInvestDirect Ltd 2025

  • Twitter
  • Facebook
  • LinkedIn
  • YouTube
  • Instagram
PLEASE NOTE: The value of whisky can fluctuate, going down as well as up. Past performance is not a reliable indicator of future price movements. No content on the WhiskyInvestDirect website nor in any of its communications constitutes investment advice. It is recommended that you seek professional advice to assess whether investing in whisky aligns with your financial goals.