Top 15 Scotch whisky companies

Information and estimated market share for the biggest Scotch whisky companies

 

Information and estimated market share for the biggest Scotch whisky companies
Name Key brands (blended) Key brands (single malt) Total Scotch whisky sales (000 cases) Market share estimate (volume) Description
Diageo Johnnie Walker, J&B, Bell’s, Buchanan’s, White Horse, Black & White, Vat 69, Old Parr Singleton, Talisker, Cardhu, Lagavulin, Oban, Dalwhinnie 35,000 36% Diageo was formed in 1997 when United Distillers merged with International Distillers & Vintners to create a £27 billion beer, wine and spirit power house. Today’s market cap is £46 billion. Diageo is a publicly listed company, in both London and New York. Johnnie Walker, with Scotch whisky sales of 19 million cases, has increased its market share from 12% to 20% since 2004.
Chivas Brothers Ballantines, Chivas, Clan Campbell, Passport, 100 Pipers The Glenlivet, Aberlour 18,000 19% Chivas Brothers is owned by the French drinks giant Pernod Ricard whose market cap is €29 billion. Chivas Regal 12 year old is the flagship Scotch brand. The company roots can be traced back to a grocery store in Aberdeen in 1801. Ballantine’s is the company’s largest whisky brand, ranked globally number two after Johnnie Walker.
William Grant & Sons Grant’s, Clan MacGregor, Scottish Collie Glenfiddich, Balvenie 7,000 7% William Grant & Sons is the largest independently owned Scotch whisky company whose single malt brand, Glenfiddich sells over 12 million bottles.
Bacardi William Lawson’s, Dewar’s Aberfeldy, Glen Deveron 5,600 6% Bacardi bought into the Scotch category in 1998 at the time of the IDV/UDV merger. Their flagship blended whisky, William Lawson’s, is a strong seller in Russia and Mexico, both markets with high growth potential.
The Edrington Group Famous Grouse, Cutty Sark Macallan, Highland Park 4,800 5% The Edrington Group is owned by a charitable organisation, the Roberston Trust. The Famous Grouse is Scotland’s leading blended whisky. Macallan is now the global number three single malt.
La Martiniquaise Label 5, Sir Edward’s Glen Moray 4,000 4% La Martiniquaise is a family-owned French company specialised in the supply of value for money wine and spirits, both branded and private label. France accounts for nearly 90% of Label 5’s 2.3 million Scotch whisky case sales.
Beam Suntory Teacher’s Laphroaig, Bowmore, Auchentoshan Ardmore 2,700 3% Suntory bought Beam Inc in 2014, merging their Scotch whisky interests. The Scotch portfolio has two of Islay’s top brands: Laphroaig and Bowmore. Teacher’s whisky is the number two Scotch brand in India, well placed to benefit from one of Scotch’s fastest growing markets.
Belvédère William Peel   2,800 3% William Peel’s sales are almost all in one country, France, the largest Scotch whisky market. Belvédère own Marie Brizard liqueurs amongst other brands.
Whyte & Mackay Whyte & Mackay, Black Dog Isle of Jura, Dalmore 1,700 2% Whyte & Mackay has exchanged hands many times in recent history. It is now owned by Emperador, a Philippines based spirit company. The latest deal, in May 2014, valued the business at £430 million.
Loch Lomond High Commissioner Loch Lomond 762 0.80% Loch Lomond was purchased in March 2014 by the private equity (Exponent) backed Loch Lomond Group. The company produce single malt and blended whisky. High Commissioner is a 0.5 million case brand in the UK.
Inver House (Thai Beverage) Inver House, McAllister, Hankey Bannister Old Pulteney, Speyburn, Balblair 710 0.80% Inver House was founded in 1964 and now owns five malt distilleries. Following a management buy-out in 1998 it was purchased by Interbev in 2001.
Macleod Distillers King Robert II, Isle of Skye Glengoyne, Tamdhu, Chieftain’s 570 0.50% Macleod Distillers has evolved from a whisky-broking business to an integrated distiller, blender and bottler over the last thirty years. Both Glengoyne (2003) and Tamdhu (2011) were purchased from Edrington.
LVMH Bailie Nicol Jarvie Glenmorangie, Ardbeg 580 0.50% LVMH own two of the top 25 Scotch single malts, together with Hennessy Cognac. Ardbeg, a very heavily peated Islay malt, and Glenmorangie, have both increased market share over the last five years.
Campari Old Smuggler Glen Grant 540 0.50% Campari entered the Scotch whisky market in 2005 when it bought brands from Pernod Ricard in a deal worth €130 million. Sales in the key markets of Italy and Germany have declined since the acquisition.
Distell Scottish Leader Bunnahabhain, Tobermory, Ledaig 560 0.50% Distell, the South African drinks giant, acquired the business of Burn Stewart in 2013 for £160 million. It owns three distilleries, a value for money blended whisky brand, and it has a strong position in Taiwan, a high growth malt whisky market.